My methodology centered on two pillars: brand integrity and performance optimization. I began by strictly adhering to the client's established brand guidelines, ensuring every visual element and tonal choice was consistent with the Fontaine Brothers’ professional image. From there, I implemented a dynamic editing style—utilizing fast pacing, strategic sound design, and clear, action-oriented text overlays—specifically engineered for maximum impact on Meta platforms. This results-driven approach ensured the final video assets were optimized to convert viewers into leads, directly contributing to the campaign’s exceptional success.